Puma has given a preview from its Spring/Summer 2010. Designed by their new creative director Hussein Chalayan, a designer known for his exploration and innovation of new materials and technology. Called "Urban Mobility", the collection is made for the “modern urban traveler.”
“Urban Mobility is a considered balance between Puma’s technical excellence and my narrative approach to design,” Chalayan stated.
Chalayan’s exploration of new technology has produced spellbinding and epic runway moments such as, skirts that open and fold by remote control, furniture that morphs into garments and outfits orbited by electric lights and beaming lasers.